Panel Indofurn (PIF) was established in 2008 to serve the home furniture market in Indonesia. PIF has 1.4 hectare of factory area and production capacity up to 50 containers/month with particleboard and MDF as its main materials. PIF produces knock-down panel products for the indoor home furniture market under the brand name of Toppan and Asda.

Supported by the vast distribution channels, with 8 branch offices and 1,385 stores across Indonesia, Toppan and Asda have successfully seized and maintained the position of market leader for many years despite the high competition in the market.